Jo Ann Seagren

Jo Ann Seagren is an investment advisor with an independent Chicago-based wealth management firm, Geneva Advisors. Before joining forces with Geneva, she was a principal at Advocate Asset Management. She began her career in investments/financial services in 2000 and prior to that, she worked for La Salle Partners (now Jones Lang LaSalle) in Chicago.

Jo Ann graduated Magna Cum Laude from the University of Southern California with a B.S. in business. She is a member of the Economic Club of Chicago and the International Women’s Forum. She chairs the steering committee for the Interfaith Youth Core’s President’s Council and she volunteers in Openlands’ Birds in My Neighborhood program. She is a co-founder of Smartfarm of Barrington and she is a member of The Fortnightly of Chicago.

Jo Ann traces her love of nature to when she was growing up.

“I invited my sister to go backpacking on the John Muir Trail at the Mammoth Lakes Minaret Wilderness” she recalls. “It completely changed the way I viewed the world.

“When I first came to Chicago, I was at a real estate development firm. I was led to conservation through one of my dear friends who introduced me to Jerry Adelmann in 1991. Jerry gave me the opportunity to help to coordinate the special planning task force for the Canal Corridor Association. Next, I became a stewardship and restoration volunteer and then a board member of Citizens for Conservation in Barrington.

“A few years ago, I moved my home from Barrington to Chicago and that was my opportunity to get involved with Openlands.  What’s exciting about Openlands is the scope. It’s very broad. There are social issues, conservation issues, concerns for people as well as animals, trees, etc. Openlands puts it all together into one package.

“The most important aspect to me is people. Openlands doesn’t leave anyone out.”

Asked about where she likes to be outside in the Chicago region, Jo Ann thinks for a moment. “I love to go back to Barrington, my old home, particularly to the Forest Preserves there. In the city, I like to do a lot of cycling really early in the morning. I love to get out at 6am and ride down the lakefront to Hyde Park as the sun is rising and there is a feeling of serenity and natural beauty before the city wakes up.

“I have two kids. My son will graduate from USC this coming May, and my daughter, a recent Wellesley graduate, just started her career here in Chicago in consulting. They love nature and the outdoors. And they are best friends and plan hikes together. It’s part of who they are.”


  • B.S., Universty of Southern California, Marshall School of Business, Magna Cum Laude

Civic and non-profit affiliations

  • Economic Club of Chicago
  • International Women’s Forum
  • The Interfaith Youth Core President’s Council
  • The Fortnightly of Chicago
  • Co-founder of
  • Involved with TNC, and Rare Conservation